Market Benchmarking
Timely access to data to and information is a strategic and central element for the maintenance of strong levels, that differentiate a company from its direct competitors, thus enabling the consolidation of a competitive advantage in the market.
Data for Decision Making
Our Market Benchmarking services give clients a focused and personalised access to key information and data on new trends, technologies, products, and regulatory or commercial developments. This is achieved by adopting a more agile and cost-effective approach compared to the traditional solutions for collecting market information.
How it works
Each Market Benchmarking assignment is structured tailored to the needs and priorities of the client.
Initially, our project manager supports the client in identifying the research objectives, their underlying hypothesis, and the parameters that need to be verified, eventually outlining a strategy of empirical validation for the data enquired.
Initially, our project manager supports the client in identifying the research objectives, their underlying hypothesis, and the parameters that need to be verified, eventually outlining a strategy of empirical validation for the data enquired.
Initially, our project manager supports the client in identifying the research objectives, their underlying hypothesis, and the parameters that need to be verified, eventually outlining a strategy of empirical validation for the data enquired.
After completing this phase of exhaustive information gathering, we submit to our client an organised and structured report, summarising the results of the enquiry conducted.
The assignment is then concluded with a final meeting that gives the client the opportunity to extract further details, arrive at relevant conclusions to be translated into action, and define, if required, further elements in need of deeper research.
Benefits
- Agile collection of relevant data
- Cost effectiveness
- Privileged access to qualitative information validated by attendibile sources
- Flexibility in tailoring the validation methodology in accordance to the research hypothesis
Case Studies
- Benchmarking wages and compensations in a given industry, location, and specific sector
- Benchmarking for contracts and variabile compensation schemes with direct competitors.
- Collecting strategic information related to areas of staff expansion, structuring of new departments or business units, implementation of systems and technologies, and the development of new products
- Generating market feedback about internal employer branding policies, collecting information to assess the company’s reputation in the labour market, and gathering any related prevalent opinion circulating amongst potential target candidates.
